How to convert HEIC to JPG

A practical guide · Updated June 2026

If you have ever emailed a photo from your iPhone to a friend on a Windows PC and heard back "it won't open," you have already met HEIC. It is the format Apple quietly switched to years ago, and while it is genuinely clever engineering, it trips up a surprising amount of the software people use every day. Converting HEIC to JPG turns those stubborn files into something every phone, laptop, website and printer understands. This guide explains what HEIC actually is, why it refuses to open in so many places, and the fastest ways to convert it on an iPhone, a Windows PC, a Mac or straight in your browser — with the real numbers on what you gain and lose along the way.

What HEIC actually is

HEIC stands for High Efficiency Image Container, and it has been Apple's default photo format on the iPhone and iPad since iOS 11 arrived in 2017. The container is Apple's flavour of an open standard called HEIF (High Efficiency Image File Format), and the clever part sits inside it: HEIC compresses photos using HEVC, also known as H.265 — the same modern codec used for 4K video. A single HEIC file also carries far more than a plain snapshot:

In other words, HEIC is genuinely better technology than the thirty-year-old JPEG standard. The problem is not quality — it is that the rest of the world has not fully caught up.

Why HEIC won't open on Windows and other apps

HEIC's weakness is compatibility. JPG is understood by essentially everything ever made; HEIC is understood by a much shorter list. The usual reasons a HEIC file refuses to open are:

None of this means your photos are broken. It just means that the moment a file needs to travel outside the Apple ecosystem, JPG is the safe currency — and converting is how you exchange it.

HEIC vs JPG: the numbers that matter

Before you convert, it helps to see exactly what you are trading. Here is how the two formats stack up on the things that actually affect your photos:

HEIC packs more into a smaller file; JPG goes everywhere. That trade-off is the whole story.
FeatureHEICJPG
Typical size (12 MP photo)~1.5–2 MB~3–4 MB
CompressionHEVC / H.265, very efficientOlder DCT, less efficient
Colour depthUp to 10-bit (HDR)8-bit only
TransparencyYes (alpha supported)No
Live Photos / depth / burstsStored in one fileNot supported
Windows supportNeeds paid codec (~$0.99)Universal, built in
Mac supportNative since 2017Native
Browser supportSafari onlyEvery browser
Upload / sharingOften rejectedAccepted everywhere
Best used forStorage on Apple devicesSharing, uploading, printing

The takeaway is counter-intuitive: HEIC is the technically superior format, yet JPG is the one you reach for the instant a file has to leave your phone.

The one-time fix: stop your iPhone shooting HEIC

If HEIC keeps causing you grief, the smartest move is to prevent new HEIC files at the source. Your iPhone can shoot ordinary JPGs instead, and it takes about ten seconds to set up:

  1. Open Settings and tap Camera.
  2. Tap Formats.
  3. Choose Most Compatible instead of High Efficiency.

From now on the camera saves new photos as JPG (and video in the more compatible H.264). You give up a little storage efficiency and the 10-bit colour, but you gain files that open anywhere without a second thought. One important caveat: this only changes future photos. Everything already sitting in your camera roll stays HEIC, so you will still need to convert those existing files using one of the methods below.

How to convert HEIC to JPG, step by step

Whichever device you are on, converting is quick. Pick the route that matches your setup.

In your browser (any device)

The most universal method — because it works identically on a phone, a PC and a Mac — is a browser-based converter like Imagloo:

  1. Open the converter and drag your HEIC files onto the drop zone (on a phone, tap to pick them from your photos).
  2. Choose JPG as the output format.
  3. Set a background colour for any transparent areas — white is the safe default.
  4. Pick a quality level — 85 is a good starting point.
  5. Convert and download. Your original HEIC files are left untouched.

On an iPhone or iPad

You do not always need an extra app. Two built-in tricks work:

On Windows

Once your HEIC files are on a Windows PC:

On a Mac

macOS has opened HEIC natively since 2017, so conversion is built in:

Converting in your browser (and why it still works offline)

You might wonder how a website can read a HEIC file when Chrome and Firefox cannot open one themselves. The trick is that good in-browser converters bundle their own HEIC decoder — the open-source libheif library compiled to WebAssembly — so the decoding happens right inside the page, using your device's own processor.

That brings two big benefits. First, it works regardless of whether your browser or operating system understands HEIC. Second, and more importantly, your photos never leave your device. Many free converters upload your files to a server, process them there and send them back — fine for a meme, risky for private photos, ID scans or unreleased work. A local, in-browser tool keeps everything on your machine. A quick way to confirm a tool is truly local: switch off your Wi-Fi and try again. If it still converts, nothing is being uploaded. Imagloo's tools are built this way on purpose.

Getting the quality and size right

Here is the surprise most people miss: converting HEIC to JPG usually makes the file bigger, not smaller, because HEIC was more efficient to begin with. So the quality slider is really about damage control — keeping the JPG close to the original without needlessly bloating it. Take a single 12-megapixel iPhone photo that is 1.9 MB as HEIC. Convert it to JPG and you get roughly:

For everyday use, 85 is the number to remember. If you actually need the JPG to be smaller than the HEIC original, drop to around 75 and you probably still won't spot the difference on screen.

Batch converting a whole camera roll

Converting one photo is trivial; the real value is doing hundreds at once. If you are moving a phone's worth of pictures onto a Windows PC or into an app that hates HEIC, batch conversion applies one format, background and quality to every file in a single pass. A few tips:

Frequently asked questions

Why won't my HEIC photos open on Windows?

Windows does not include the HEVC codec that HEIC files rely on, so older versions and fresh installs often show an error or a blank thumbnail. On Windows 10 and 11 you can add support by installing the HEIF Image Extensions plus the HEVC Video Extensions from the Microsoft Store, but the simplest fix is to convert the files to JPG, which every version of Windows opens without any extra software.

Does converting HEIC to JPG reduce quality?

HEIC is already a compressed format, so converting to JPG re-encodes the photo and discards a little more detail. At a quality setting of 85–90 the difference is invisible to the eye on a normal photo. The catch is size: because HEIC is so efficient, the resulting JPG is usually larger than the original HEIC, not smaller. Your original file is never changed, so you can re-export at a higher quality any time.

How do I stop my iPhone taking HEIC photos?

Open Settings, tap Camera, then Formats, and choose Most Compatible. From that point on the camera saves new photos as JPG instead of HEIC. It does not touch the HEIC photos already in your library, so you will still need to convert those, but every new shot will be a universally compatible JPG.

Try it yourself — free, in your browser

You can convert HEIC to JPG (or to PNG and WebP) in seconds with our free, private tools — your images are never uploaded: